TOMSA's mission is to raise additional funds from the private Travel and Tourism sector on a voluntary basis to support the marketing efforts of destination SA.

Compliance with this Code of Conduct is a condition of becoming a registered TOMSA levy collector.

• Support and encourage local and international marketing and development efforts thereby contributing to the growth and sustainable development of South Africa.
• Respect the Constitution of South Africa and all relevant legislation.
• Protect and enhance the natural environment and resources of South Africa.
• Refrain from activities that might cause harm or discredit yourself and the Travel and Tourism Industry.
• Always provide accurate and unambiguous information regarding the TOMSA levy and ensure that no advertising material, brochures, websites, emails etc mislead the public or discredit the levy system and efforts.
• Clearly indicate that the TOMSA levy is charged and display the TOMSA logo where possible.
• Promote awareness and understanding of the TOMSA levy where possible at any appropriate forum to the public and organisations not already belonging to TOMSA.
• Actively participate in the activities, meetings and communication efforts of TOMSA.
• Inform TOMSA of any levy collectors who are not abiding by the TOMSA Code of Conduct.
• Registered levy collectors will abide by the terms and conditions of the TOMSA Agreement, and observe not only the letter, but the spirit of the TOMSA Code of Conduct.
• Any breach in the Code of Conduct or TOMSA Agreement may result in the termination of your TOMSA Agreement.